U.S. Army Family Advocacy Program
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This is the Home Page for the U. S. Army Family Advocacy Program.
Created by the Cornell Family Life Development Center for the Army’s
Strong Families Strong Soldiers program, this resource is
designed to support the information and marketing objectives of Family
Advocacy. The focus of this resource is on prevention of child abuse,
child exploitation, domestic violence, adolescent and community
violence. The purpose is to support the Army mission of readiness through
reinforcement of
Safety, Community Cohesion, Personal Preparedness
and Self-Sufficiency.
Here are some model resources to support the prevention mission of
the Family Advocacy Program.
One of the most powerful ways of sending consistent messages that reinforce
every aspect of the FAP mission is to tap the power of radio. An organized,
credible, and continuous package of information broadcast throughout the
community day and night can set the pace for positive change.
Assessment, marketing and outcome evaluation are keys to meeting the
FAP mission. Focus groups are a well recognized, economical and systematic
way to find out what is needed, how to meet the expectations of variuous
market segments, and how to test the efficacy of FAP prevention programs
and public awareness campaigns. Here is a workbook for professionals.
Here is a sample public awareness package that can be put to immediate
use in any Army community. Instructions on implementation include encouragement
to form a local committee who can pitch in and make this a success for every
aspect of ACS. Camera Ready artwork makes it easy to spread the power of
10,000 Promises throughout the community.
The year-end holidays are a good timed to put out the prevention message. Here is a sample set
of “holiday stress-reducers” designed for saturation broadcasting
throughout the intense 6-week period from late November to the end of the
year. Test these PSA’s out on Focus
Groups in your community, and then refine and add to this list of useful
radio spots.