DRAFT MATERIALS FOR EXECUTIVE REVIEW ONLY
Domestic Violence Prevention Month in the Army
Creating the Campaign:
Draft
date: 6/26/2003; Design Revision Date: 7/7/2003; Cornell Release Date: 7/9/2003;
Sent for Army Review: 7/10/2003; Army Call for Revisions: 7/14/2003;
Revisions Submitted to Army: 7/17/2003
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The focus of this year’s campaign is on supporting the concept of
“a culture change” as outlined in the task force report. Part
of culture change derives from changing attitudes and changing
behaviors. In domestic violence, such changes save lives.
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There
are four posters, each with a different image of men and women in the
Army family. The slogans offer options that match our theme. Click Here or on the image of your choice below in order
to review all the options. Let us know your comments!
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Domestic
Violence Prevention:
Make the Changes that Save Lives.
Mutual
Respect:
prevention begins with mutual respect. And mutual respect
requires an acceptance of responsibility.
Trust:
As mutual respect grows, trust takes root.
This year’s campaign provides a mini-series of four posters,
each with a slogan that helps focus on the key ingredients in
changing behaviors and attitudes about domestic violence. Our design
is to encourage that these messages — individually and in combination
— be displayed throughout the community.
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Click on any picture to begin previewing the 4 posters.
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